Outdoor advertising, also known as the out-of-home (OOH) advertising, encompasses all materials that are found outside. They’re used to pique the curiosity of potential buyers. This marketing strategy includes billboards, transit wraps, and feather flags. Every day, people see hundreds of these ads everywhere, which makes the competition for attention stiffer. Read on to create some that improve recall and conversion rates.
Study Your Target
How would you reach your consumers if you don’t know who and where they are?For your message to get across, it has to be relatable. Find out what will and won’t work with your chosen demographic.In other words, you have to do your research.
For instance, you’re selling dentures to seniors. If you say something like, “It’s a guaranteed GOAT smile,” that would probably lead to head-scratching or cane swinging. In millennial slang, GOAT stands for “greatest of all time.” While it’s a playful way to sell dentures, those who might not understand the colloquialism might be stuck on the image of a smiling animal.
It’s also important to know the target location. Can they be found in malls or at train stations? Say you’re selling car insurance. Drivers and car owners are on the road quite often, so it would be good to place an ad there. You could install a feather flag on the curb with your product or company’s name on it. This way, it can be spotted easily by those who need it.
Short and Sweet Text
People who are out and about are probably busy running errands or rushing off to work. They could beriding a bike, driving a car, or on foot. Whatever the mode of transportationis, it’s safe to assume that they don’t have time to read a wall of text. On average, it takes about 6 seconds or less to read billboards, posters, or flags. To letviewers absorb the information, use fewer words.
Another way to make statements easier to recall is by being creative with your word choices. Don’t be afraid to play with the language; add a little ring, rhythm, and rhyme. For example: “be wise and keep the text concise and precise.”
Striking but Simple
Besides the content, you’ll also have to carefully select visual elements. After all, how can you attract attention with a dull layout? Use colors that can be associated with your brand or line of service. Red is a captivating color that induces feelings of energy, excitement, and passion. This color is said to encourage appetite as well. It suits products that are in line with those emotions, like games, toys, and food. Green symbolizes growth, wellness, and the earth. If your services are focused on the outdoors or make use of sustainable materials, then this calming color is for you.
Images may also be utilized to tell a story. Attention-grabbing and stunning photographs or illustrations could be the focal point of your ad.
Now that you’ve finished reading these tips, get started on making effective and eye-catching ads for your business. Contact companies that print or produce a billboard tarp, banner, or a feather flag now.